While roaming around the internet I stumbled upon a video featuring Simon Sinek in which he speaks about “How Great Leaders Inspire Action”.  Of course it grabbed my attention, and as business folks it should grab your attention too.

While watching the video (yes, I’ll let you get to that momentarily) I jotted down a few notes/key questions that I wanted to share.

• why is your company in business?
• think WHY –> then how –> then what (like Apple)
• people don’t by what you do, they buy WHY you do it
• do business with people who BELIEVE what you BELIEVE
• what you do is proof of what you believe

Without further rambling, here is the video.  Do enjoy!

I leave you with a simple question, WHY do you do what you do?