Vacations seem to slip through your fingers.  Before you know it you’re back in your office diligently working away as if there was no break in stride.  Blinks of an eye… pauses in your breath…

ONE:  The sultry summer air draws perspiration to my brow as I stroll along the Spanish moss laden sidewalk – sunlight darting through the limber branches of the antique oaks.

TWO: Hot sand scalds my feet as I scurry toward the endless horizon.  Closer to the murky water brings comfort, a soothing.  My feet land in the place I belong – my soul is home.

THREE:  A breeze blows across the cresting peaks of the Atlantic as it gently waves a sorrowful goodbye.

And boom.  Here I sit, 10 days later longing for a trip back.  A week along coastal Georgia is soulful rejuvenation, although with it comes a sorrow in me, I long to return the minute my tires cross the bridge onto I-95.  To be more specific, my coastal location of choice is Tybee Island.  Oh, even the name brings a smile to my face.  For 13 years my family has vacationed here, so much that I know the island like the back of my hand.  I feel safe there – home.  The locales, the people, the seafood all join together to make an orchestra of perfection.

Although I was on vacation, my brain never fully resends its marketing prowess.  I’m always on the search for great ideas, inspiration and potential clients.  While relaxing and strolling barefoot through the sand I experienced some events that I wanted to present to you here.

1.  Logos are important.  You want to give of a professional air regardless of your business.
2.  Customer service is a must.  If your services are under par for any given reason, don’t beat around the bush.  Be honest!  Customers will be loyal to you if you are upfront, honest and loyal to them.
3.  The smallest marketing tweak can make your business explode.  Be open and willing to try new ventures to reach new clientele.

You never know who is visiting your business, who is seeking your help or services, who is your latest competition or who is visiting your area on vacation and will blog about you when they return home (insert wink here).